Here Are Some Tips to not get burned from pay per click advertising. Pay per click advertising can be really really profitable and bring in quick cash as long as you go about it in the right way.
There is now the quality score that google and yahoo both use to judge your site., which determines your position in the rankings and bid price. Bidding for the second to fifth place is the best sweet spot as being number one can bring in free loaders who are just browsing for free stuff..
Limit Your PPC advertising to a specific and targeted location by setting the geographical limits setting in Google Account settings Google trends can show you some of the best and most popular places to market..
Look at the best days and times to run ads . You can gauge this from your traffic statistics.
Long tail keywords are best and steer clear of the expensive keywords where competition is best.
Limit your spending to ten percent of your sales and reinvest and scale up.
Tracking of your spending and traffic is critical.
I hope this was a helpful post.
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December 10th, 2009 at 12:10 am
This is good advice, but I personally steer clear of PPC. It terrifies me, and I have read so many stories of people losing their shirts on it.